Cookie Policy

1. What are cookies

Cookies are small text files stored on your device when you visit a website. Similar technologies, such as pixels, tags, local storage, and server-side event tools, may also be used to help websites function, remember preferences, measure usage, and support advertising or conversion measurement.

2. Types of cookies and similar technologies we may use

• Strictly necessary cookies to enable core functionality such as login, security, checkout, consent management, and navigation.
• Preference cookies to remember settings and user choices, such as theme preferences or display options.
• Analytics cookies to measure traffic, engagement, page views, clicks, feature usage, and product performance.
• Marketing cookies and pixels to measure advertising campaigns, attribute conversions, improve ad delivery, support retargeting, and understand whether users interact with our ads or website.

3. How we use cookies

• To keep the website secure and functional.
• To remember user settings and improve usability.
• To analyze traffic and product performance.
• To measure advertising performance and understand whether ads lead to actions such as quiz starts, quiz completions, checkout starts, or purchases.
• To support advertising, retargeting, audience creation, and campaign optimization where you have consented to marketing technologies.

4. Advertising and conversion tracking

We may use advertising and measurement tools such as Meta Pixel, Meta Conversions API, TikTok Pixel, TikTok Events API, Google advertising or analytics tools, or similar services. These tools may process information such as page visits, button clicks, browser and device information, IP address, referring URLs, cookie identifiers, and conversion events.

If advanced matching or similar features are enabled, we may share limited customer identifiers, such as an email address, in hashed form to help match website events with users of advertising platforms. We do not send quiz answers, affirmation content, goals, mood information, or sensitive personalization data to advertising platforms.

Marketing and advertising technologies are used only where allowed by applicable law and, where required, based on your consent.

5. Managing cookies

You can control or delete cookies through your browser settings. Depending on your region, you may also see a cookie consent banner that lets you accept or reject non-essential cookies.

You can withdraw or change your consent for analytics or marketing cookies where our consent tools make this available. Strictly necessary cookies cannot usually be disabled because they are needed for the website to function.

6. Third-party services

Some cookies or similar technologies may be set by third-party providers such as analytics providers, payment processors, embedded content providers, authentication providers, or advertising partners. Their processing is also subject to their own privacy policies.

7. Updates

We may update this Cookie Policy from time to time. The latest version will always be available on this page.

8. Contact

For questions about our use of cookies, contact us at legal@tarotkin.com.